Still throwing shrimp on the barbie: Tourism Australia’s advertising is stuck in a 1980s time warp | Anita Manfreda and Simon Pawson
Our tourism ads return again and again to familiar themes: white sandy beaches, red desert landscapes, barbecues and blokey humour. It’s time for deeper, more inclusive storytellingGet our weekend culture and lifestyle emailTourism Australia has just launched its latest global A$130m campaign, “Come and Say G’day”. It’s a sequel to the 2022 ad featuring brand ambassador Ruby the Roo.The ad is a feast of sweeping drone shots, saturated colours, iconic landmarks and feel-good energy. Friendly animals, iconic landscapes and a familiar message: come and say g’day. Continue reading...
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Our tourism ads return again and again to familiar themes: white sandy beaches, red desert landscapes, barbecues and blokey humour. It’s time for deeper, more inclusive storytelling
Tourism Australia has just launched its latest global A$130m campaign, “Come and Say G’day”. It’s a sequel to the 2022 ad featuring brand ambassador Ruby the Roo.
The ad is a feast of sweeping drone shots, saturated colours, iconic landmarks and feel-good energy. Friendly animals, iconic landscapes and a familiar message: come and say g’day.
Continue reading...
