Jeff Bezos takes one small step for feminism and social progress, and one giant leap for self-publicity | Sarah Manavis

The first all-female private flight into space funded by the Amazon tycoon’s Blue Origin company has little to do with female empowerment and a lot to do with PR A pop star, a TV host and a billionaire’s fiancée walk into a private rocket ship. The pop star turns to the others and asks: “Is this what feminism looks like?” According to the space technology company Blue Origin, owned and founded by the Amazon tycoon Jeff Bezos, the answer seems to be a resounding yes.On Thursday Blue Origin announced it would be launching the first-ever all-female commercial flight to space with a crew of astronauts including US singer Katy Perry, the morning news host (– and close friend of Oprah Winfrey – Gayle King and Bezos’s own partner, the journalist Lauren Sánchez, who reportedly organised the mission, which will happen sometime this spring. Continue reading...

Jeff Bezos takes one small step for feminism and social progress, and one giant leap for self-publicity  | Sarah Manavis

The first all-female private flight into space funded by the Amazon tycoon’s Blue Origin company has little to do with female empowerment and a lot to do with PR

A pop star, a TV host and a billionaire’s fiancée walk into a private rocket ship. The pop star turns to the others and asks: “Is this what feminism looks like?” According to the space technology company Blue Origin, owned and founded by the Amazon tycoon Jeff Bezos, the answer seems to be a resounding yes.

On Thursday Blue Origin announced it would be launching the first-ever all-female commercial flight to space with a crew of astronauts including US singer Katy Perry, the morning news host (– and close friend of Oprah Winfrey – Gayle King and Bezos’s own partner, the journalist Lauren Sánchez, who reportedly organised the mission, which will happen sometime this spring.

Continue reading...