Homefield Apparel built its brand on a losing Indiana program. Now they're both all the rage

When the company launched, "it was deprecating to be an Indiana football fan. It was charming.” On Monday, IU plays for a national title.

Homefield Apparel built its brand on a losing Indiana program. Now they're both all the rage
When the company launched, "it was deprecating to be an Indiana football fan. It was charming.” On Monday, IU plays for a national title.